Friday, October 31, 2008

SNAP Summit 08 SF Roundup

Its a good event if it still lingers on in the background of your mind as you get closer to the weekend. Snap Summit 2008 was one such 1-day event packed with good content - all focused on the entrepreneurs and tech geeks in the valley.

The Organizers!

Cassie is an energy ball and Christian Perry is the well prepared partner with questions for every session in case there is a lull in the audience, which was very rare.

Lets talk about the talks

I moderated the first panel of the day about Critical User Mass.
  • We had interesting discussions about arriving at critical mass of users for different types of sites.
  • Rockyou's Eric Yieh and Siqi Chen of "Friends For Sale" were focused on building metrics from the start.
  • Anil Dharni of Hi5 shared lot of good examples about scaling to different markets and focusing on engaged users different from new users.
  • Stephen Hood of Delicious said Critical Mass is not a discrete position but one thats ongoing and shared how delicious focuses on users and is still growing @ 5.2Musers. Delicious was at 300K users during the Y! acquisition.

Next, Max Engel of Myspace gave an excellent presentation about Data Availability.

Heres my qik stream (its starts with zooming in on my panelists and Mr.SocialMedia Dave McClure, and then I sat for the Myspace talk). Myspace is commited to adapting open standards like openid, xrds-simple, oauth, portablecontacts and opensocial

Lets talk about the talks

I attended part of Gordon Peters' "Monetize User Generated Content, which spawned excellent discussions. Panelists were: Seth Goldstein; CEO, SocialMedia, Andrew Chen and Michael Burke of Appssavvy.

Interesting to note in this video is the conflicting advice from the panelists about how to survive the current economy!

Todd Fast, CTO of Zembly gave an arresting presentation about Zembly.

Dave Morin presented Facebook Connect and made a clean case for it!

This was followed by an excited audience Q&A

Julie Craft gave a workshop about Offerpal

Part 1 here -

Offerpal made the point about monetization well by pulling together a panel of three app developers - Markus Weichselbaum of the new KickAss App and Nick of Make-a-Baby app

Ah The Audience!

The audience energy talks about the event and it was excellent.

Tim Burks of iphone meetup was excited about the conference.


Overall a day well spent! Social, apps, and consumer user generation with cool tech products are all in!

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Tuesday, October 28, 2008

Need Your Questions for the Critical User Mass Panel at SNAP Summit Today

Critical Mass album coverImage via WikipediaI am heading out to SNAP Summit to moderate a panel called "What is Critical User Mass and How Do You Get There?" at 9.30am this morning in San Francisco.

The Panelists are:

* MODERATOR: Sudha Jamthe; Social Platform Strategy Consultant; AOL/Bebo.
* Siqi Chen; Co-Founder & CEO, Serious Business
* Eric Yieh; Director of Product Development, RockYou
* Anil Dharni; Director of Products, Hi5
* Stephen Hood; Director of Product, Delicious

Critical mass of users is the moment when a social site naturally becomes viral, when it works well on its own, when it is considered a "success".

Ping me with questions, on twitter @sujamthe or on facebook. What do you want to see in this panel?

- Is critical mass a state a site should achieve or is it a repeat event for different stages of the product lifecycle?
- Is this critical mass dependent on your product life cycle or is it dependent on your competition's growth cycle.
- How do you get users to share and help you be viral, especially when you are still small.
-Is there a magical number for the critical mass of users for different types of sites.
- Are there specific ways that product engages users and what that has meant for growth.
- I would like to hear specific examples of success and failed attempted in building critical mass for different sites.
-Is it a different path for a social network like Hi5 vs. a product like delicious

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Friday, October 17, 2008

venture panel fom web3.0 conference

General Session:

Rebekah Wu, CEO, Right Hand Partners

Steve Baloff, General Partner, ATV Capital

Salil Deshpande, GP, Bay Partners

Lara Druyan, GP, Allegis Capital

Curtis Feeny, General Partner, Voyager Capital

Amanda Reed, General Partner, Palomar Ventures

Prashant Shah, Managing Director, Hummer Winblad

qik live streaming now!

Qik livestreaming of day2 keynote of Web3.0 Conference & Expo - semantic search

I am here at Web3.0 Conference in Santa Clara only for day2.

I am sitting at the Keynote: The Road to Semantic Search by Scott Prevost,General Manager & Director of Product, Powerset.

I usually take videos using my flip camera. Today I am doing a live video streaming using Qik on my iphone.

Tuesday, October 07, 2008

Social Media Marketing from Social Summit Conference SF - part2 a Cisco story

I covered Social Media Summit day1 live with my blog post, tweets and youtube videos.

I sooooo wanted to go back on Day 2 to hear Lasandra Brill of Cisco and Ed Terpening of Wells Fargo but had to stay back at work, sweet work!

Lasandra is a true social media person - shares her experience with pc booting in a presentation in her blog.

The audience always share the real presentation learning and it looks like I missed something!

Here's Lassandra Brill's presentatio slides - Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study

Does anyone have Ed's presentation summary too?

Wednesday, October 01, 2008

Social Media Marketing from Social Summit Conference SF

I went to SF city to start an interesting work project in the afternoon and decided to stop by at the Social Media Summit at Moscone West on Oct 1st.

I believe if I meet an interesting person or learn one thing new, my time at a conference is well-earned, but today I found both!

Social Media according to Charlene Li

I have followed Charlene Li and seen her only at big screens from a distance in conferences and today I missed her keynote before I came in and heard many references to her talk.

Then I met her!
She has a gift for articulating the essence of key technologies and their business impact. She spoke about Social Media and why it is important for marketing.

Shel Israel's new Twitter Book

I found Shel Israel is working on a new book about twitter. He was ready to talk about "Conversations" and not about "Brand Extensions".

I attended a session by Eric of Ticketmaster about extending a brand to social media.

It was by far the best presentation I have seen summarizing real life experience of extending an existing brand to social media.

Erik Hom of Ticketmaster at Social Media Summit 08 in SF from sujam on Vimeo.

I work with Demo conference advising them on extending their brand to social media and you have seem my tweets, friendfeed, facebook fan page, youtube videos all from demofall!

Eriks talk summary:

Erik gave a very structured talk for all aspects of extending your brand.
What I liked best was that he was unassuming and shared his real experience of executing on it.

Ticketmaster partnered with ilike and added it to their site to create user engagement. They tried facebook apps, twitter etc with lot of applications built based on real business case.

Their facebook apps did not yield results. Twitter was successful as their affiliates adapted it and found it useful to get real time stats faster than their existing system.

Erik was very clear that his focus was all on real business goals. Users know and related to ticketmaster as a brand but come visit twice a year on average and his goal was to create social conversations to increase that to 4 times a year.