Thursday, January 22, 2009

Intuit's First Virtual Conference vconf

I usually blog from real events. Intuit Academy hosted its first virtual conference (vconf) for customers for two days Jan 21 and 22nd 2009 and I had the privilege to attend as their social media strategy consultant.

It was fun and talking to customers is the best way to understand any real business.

Conference Technology: It was a conference in our web browser and once we logged in, it opened a real player plugin and we were in a second life like environment. At first my pc speakers didn't work and it felt strange to watch characters move around quietly, but once it worked, it was very engaging.

There were Exhibits with staff ready to answer (chat) any questions.

There were scheduled conference talks.

Quickbooks Guru Michelle Long moderated a talk on "Marketing Ideas for Accounting Professionals" at the vconf. See her blog post of her Day1 experience here.

There was a lounge area where one could post announcements or just chat with a fellow attendee.

We had a briefcase where you could collect interesting documents for reference later. It was beautifully integrated with Intuit's current web property and the scheduled chat led to a webex session.

It was social only to the extent that we could find other attendees and chat with them any time.

A great start, time and money saver as a virtual conference tool. As for the conference itself, its one of many innovative social media moves to come from Intuit.

As I was awestuck by the conference, I found Whuffie Factor author and barcamp queen Tara Hunt has joined Intuit at their Partner Platform.

Congrats Tara!

Congrats Intuit Academy on a successful virtual conference!


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