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Tuesday, November 04, 2008

Meet enterprise social media evangelists

Force.com on Facebook makes me wonder what is needed for Enterprise +Social to be successful.

Going by my past life of evangelizing the web in large companies where I worked - Fidelity Investments, BMC Corporation and GTE Internetworking(now Verizon) and Harcourt (now Reed Elsevier), I believe that we need cool technology championed by real social architects evangelizing each enterprise from inside, one group at a time, to bring the excitement focused on real business goals to build grassroots teams one at a time!

Corporate Evangelists - My Casestudies

Here I showcase 3 of them from my recent acquaintances.

1 Intuit:

Intuit hosted a Marketing Summit on Oct 28th in Hilton SF, where I was at a panel called "social influencer marketing" with a cool set of people and got a taste of Intuit's commitment to use social to build true customer relationships.

The drivers inside Intuit are kira, Heather and Michael.




2. Dell


Natalie Davis of Dell has built out a centralized Social media group inside Dell.





3. Cisco - LaSandra Brill



Today they all use twitter, blogs, facebook apps inside facebook, and customer forums, where will they go with Facebook Connect for the Enterprise?


Ping me if you have a story of social media marketing or social media experiments in your world!

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update: Marta strickland is a social architect who truly gets Social Media and its vision in shaping the future of the web. I met Marta at Web3.0 Conference at an interesting panel.

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