I feel the same excitement which I felt towards Google SEM metrics tools in 2003 as they evolved with enterprise adopting ppc campaigns. Today we need social media metrics as social media becomes a part of the marketing mix.
Power of Social Media Metrics Tools and ROI (example UCGExpo)
The beauty of social media and why I compare it to Google SEM engine is because the information is all public. The tools harness the data and we can set specific keywords, related to our product or competition or a combination that relates to a particular product or brand.
My friend Bob Miko of pacific dialogue invited me to User Generated Content Expo 2009 in San Jose Feb 9-10th organized by Media bistro of Jupiter Media. There was lot of excitement - good speakers, interactive audience and exhibitors, all very focused on the topic with not much frills on free food or giveaways.
Social media metrics tool SM2 from techrigy shows how bloggers and tweeters loved UGCExpo.
Social Media Impressions - breakup by blogs, twitter, videos from Feb 9 to 12th.
(click on graphs to see larger view)
Demographics of social media coverage
Tone of Social Media Impression is mostly neutral or positive
So the pr folks have achieved more than their ROI. Jupiter Media and Media Bistro can use this as baseline to overlay their future conferences to measure ROI for social campaigns.
Posts
12 comments:
Hi Sudha,
I love analytics too. Web analytics are addictive and now we're adding social media analytics to the mix.
They're going to be very helpful for companies to show ROI of their social media efforts.
Thank you for enthusiasm for Techrigy SM2. We really appreciate that! :)
Connie
Community Strategist, Techrigy
Hi Guys,
Any tips for a good starting point to social media analytics?
@Connie, Thanks for your note. Yes I see Web analytics extending to social media analytics as companies adapt social media into their marketing mix.
@50psi, what are you looking for. SM2 samples I showed here are a great starting point.
I think whatever your plans, you should create some baseline metrics on where your brand is before you get started. This will help identify key influencers in your market and also to understand what are the variables affecting your particular campaign.
I recently came accross your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Ruth
http://besttoddler.com
What a great post, thanks for your hard job. I wondering if you need a pair of jordan shoes, I the fresh on selling jordan shoes on line, hope this comment wont trouble you much or pleade del it, thanks for your post again, have a good one.
@tessa thanks for your kind comments. Glad you found it useful. Were you looking for social media metrics and landed in my blog? Whats your interest in social media?
@daare, I am going to leave your comment w/o deleting. But want to tell you your compliments lose their value when u try to sell me shoes in the middle of a social media metrics blog post.
Would you walk into a party chat with people and ask them if they want Jordon shoes in the 3rd sentence? Does it help you or your reputation?
You should look at how Zappos uses social media and that will help you sell your shoes better. Good Luck
@50psi,
I am a big proponent of measuring everything in marketing. So I'd suggest you build a baseline of your customer activity first with a metrics tool. Good place to start is to try sm2 from techrigy.com or Radian6
Then figure out what you want to do with the metrics. Are you measuring a campaign? Are you looking to find where your customers are to define your optimal social media mix? Are you looking to measure ROI of a campaign? Are you looking to watch market activity of customers as a listening post?
There are also tools evolving just for twitter, one is cotweets, another is hootsuite. Some twitter apps track analytics of brand activity.
I'll be happy to give you specific pointers if you tell me what you want to do with social media analytics.
酒店打工找茵悅
酒店兼職找茵悅
台北酒店找茵悅
打工兼差找茵悅
酒店工作找茵悅
酒店經紀找茵悅
禮服店找茵悅
酒店兼差找茵悅
酒店上班找茵悅
酒店PT找茵悅
茵悅酒店經紀
艾葳酒店經紀公司提供專業的酒店經紀, 酒店上班小姐,八大行業,酒店兼職,傳播妹,或者想要打工兼差、打工,兼差,八大行業,酒店兼職,想去酒店上班, 日式酒店,便服店,制服酒店,ktv酒店,禮服店,整天穿得水水漂漂的,還是想去制服店當日領上班小姐,水水們如果想要擁有打工工作、晚上兼差工作、兼差打工、假日兼職、兼職工作、酒店兼差、兼差、打工兼差、日領工作、晚上兼差工作、酒店工作、酒店上班、酒店打工、兼職、兼差、兼差工作、酒店上班等,想了解酒店相關工作和特種行業內容,想兼職工作日領、假日兼職、兼差打工、或晚班兼職想擁有鋼琴酒吧又有保障的工作嗎???又可以現領請找專業又有保障的艾葳酒店經紀公司!
艾葳酒店經紀是合法的公司工作環境高雅時尚，無業績壓力，無脫秀無喝酒壓力，高層次會員制客源，工作輕鬆，可日領、現領。
一般的酒店經紀只會在水水們第一次上班和領薪水時出現而已，對水水們的上班安全一點保障都沒有！艾葳酒店經紀公司的水水們上班時全程媽咪作陪，不需擔心！只提供最優質的酒店上班,酒店上班,酒店打工環境、上班條件給水水們。心動嗎!? 趕快來填寫你的酒店上班履歷表
水水們妳有缺現領、想要兼職、有缺錢的煩腦嗎?想到日本留學缺錢嗎?妳是傳播妹??想要擁有高時薪又輕鬆的賺錢,酒店和,假日打工,假日兼職賺錢的機會嗎??想實現夢想卻又缺錢沒錢嗎!??
艾葳酒店台北酒店經紀招兵買馬!!徵專業的酒店打工,想要去酒店的水水,想要短期日領,酒店日領,禮服酒店,制服店,酒店經紀,ktv酒店,便服店,酒店工作,禮服店,酒店小姐,酒店經紀人,
等相關服務 幫您快速的實現您的夢想~!!
酒店經紀人,
菲梵酒店經紀,
酒店經紀,
禮服酒店上班,
酒店小姐兼職,
便服酒店經紀,
酒店打工經紀,
制服酒店工作,
專業酒店經紀,
合法酒店經紀,
酒店暑假打工,
酒店寒假打工,
酒店經紀人,
菲梵酒店經紀,
酒店經紀,
禮服酒店上班,
酒店經紀人,
菲梵酒店經紀,
酒店經紀,
禮服酒店上班,
酒店小姐兼職,
便服酒店工作,
酒店打工經紀,
制服酒店經紀,
專業酒店經紀,
合法酒店經紀,
酒店暑假打工,
酒店寒假打工,
酒店經紀人,
菲梵酒店經紀,
酒店經紀,
禮服酒店上班,
酒店小姐兼職,
便服酒店工作,
酒店打工經紀,
制服酒店經紀,
酒店經紀,
菲
梵,
Hello, everybody. I am a new hand to be here. So nice to meet you all. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Post a Comment