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Friday, February 01, 2008

Facebook as Marketing Medium for Authors

I have always compared Facebook to the web and F8 to Netscape launch! No, I am not there where I would replace "Facebook" with "all Social Media Sites", Facebook is unique from the perspective of a business or anyone interesting in marketing anything!

I see businesses who were focused on SEO and SEM now expanding in Social Media Optimization with Facebook Apps and Facebook Ads.

Here is the first (my observation, I haven't seen other authors on Facebook) book author who is promoting his book release on Facebook with a Facebook Fan page.

I am on Facebook, now what? is the new book from Jason Alba and Jesse Stay with their own Facebook Fan Page.

It has just started and has 138 fans a I write this. They have smartly added their own blog as Notes to this Fan page. I am going to watch this as its a beautiful example of using the essence of Facebook to allow initial fans to tap into their social graph to invite more friends or friends hear about it from their friend's notifications.

I heard about this Fan Page from a notification from Dave McClure's feed notification. This is the start of the viral play, each of us sharing our supporting of this book brand!

2 comments:

uncle_jesse said...

Thank you for the kind mention Sudha! Facebook has been an excellent marketing medium for us. We are also posting similar tips on how we're using it to market the book at http://www.facebookadvice.com.

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