Sunday, February 03, 2008
When did I Endorse a Business on Facebook in their Ad?
I came across two Ads with friend's pictures on Facebook Sponsored Ads in the past 2 days.
Hmm, Sumit seems to have added Blackjack App, which appears like a notification, but actually its an ad for Scramble Facebook App.
Still its all in the realm of Facebook App world right?
Look, what I saw just now? Brett's picture for a Blockbuster signup as a notification of their Movie Clique App. Brett may approve of a notification of his app usage, does it mean he endorses Blockbuster as a brand and signing up for a paid membership, I am not sure?
Now this is getting interesting!!!
In the normal web world, no company would create an ad with your picture without your explicit permission for an ad of their product just because they found you using one of their products!
I am curious to learn more on the user's involvement in these cases, but want to learn of similar such campaigns by other businesses and user views.
The promise of social media marketing, particularly facebook is to allow user's adoption of a product as endorsement of the brand to their social graph. But there were people who objected to Facebook Beacon. Wonder who else is using the power of such user's implicit endorsements?