Passion drives me: People, Tech Innovation, Change. Building Amazing Product Experiences to drive business Growth. Vegetarian Foodie. Aspiration: a limitless world. Empowering people is my thing. Author of IoT Disruptions. Mobile & IoT Instructor at Stanford
I have organized this book into five parts. See below to get a feel for what is included in this book to make it the definitive source about how to build an IoT business either a new one or to extend an existing business.
This book is organized into five parts.
Part I covers the strategic approach to building an IoT Business from a technology idea. This section
is particularly important for Product Strategists and Product Managers. It
covers how toextend an existing business using IoT or create a new business. You
will also learn to optimize the Customer
Experience across multi-device customer touch points.
Part II offers an in-depth look at Internet of Thingsapplications
ranging from consumer applications such as wearables, smart cities and connected cars to industrial and
manufacturing applications. This is a methodical discussion of challenges
and best practices in building and launching IoT applications with case studies
of current IoT Businesses. In this section, you will also learn what is ‘Machine to Machine’ (M2M).
Part III covers disruptive
innovations from Internet of Things across industries and the evolving best
practices of value creation. In this section you will get an in-depth
analysis about top three industries healthcare,
retail and education. We will look at proximity sensors (Beacons) and the difference between
Beacon deployment standards for iOS and Android and a case study on the
application of beacons by several global retailers
in stores, malls and airports. Finally you will be introduced to innovative
disruptions impacting product brochures and education industries making the transition from paper to
electronics using IoT to bridge the gap.
Part IVwill cover
technologies that make up the IoT ecosystem that have a strategic impact on
the business you build. I cover Big
Data, Predictive Analytics, Data Science and how value is created from IoT
data. This is a fast growing area of IoT adoption and you will learn methods as
well as data applications that you could apply to your business.
Part V is about the future of IoT. First we start with a section on
IoT jobs. Then, I will share
mind-blowing examples that are pushing the human machine boundary with the
merger of IoT and Artificial
Intelligence and affective computing. I will cover Bio Payments and Augmented reality. I hope you derive inspiration
as much as knowledge from this section.
If this book is for you, I'll appreciate if you can share a review on Amazon. If not please share it on Twitter or LinkedIn or Good Reads to others who will benefit from this.
I am excited as I am building out the curriculum for my new in-campus course I am getting ready to teach at Stanford Continuing Studies Program for adults.
This course is for Entrepreneurs and Product Managers to learn -
With a Case study approach:
How to take a Technology innovation and make it into a business
Breaking down IoT Products as Business Applications.
Opportunity to build an IoT Product understanding Customer Experience for an IoT
Strategic thinking to tie product roadmap to business strategy
Develop a strategic approach to extend a business using Mobile and/or IoT
Look for updates on the guest speakers and the mini-case studies I'll be sharing shortly. If you would like to get my IoT case studies as I prepare for the course and book you are welcome to signup here
I'd love to hear your questions/thoughts if you are a prospective student considering this course or if you have passion in this topic and have ideas of case studies I should include in this program or my upcoming print book "The Internet of Things Business Primer".
I love the junction of Product and Data. Internet of Things creates value at that perfect junction making it exciting for me.
IoT
is about making ordinary things all around us smart by adding sensors
and giving it Internet access. These sensors keep collecting data. It
could be the temperature inside your home, oven, our bodies, or in a
steel plant or many other sensor data for motion, luminescence, touch,
acceleration, humidity etc. The sensors collect this data at a repeat
frequency creating a vast pool of data.
In simple cases the sensor
can check against a preset level and take some action. Turn on the
sprinkler if the temperature is above a certain threshold. Notify the
granary owner if the humidity of stored wheat is above a certain safety
level. Send me an alert if my garage is left open for longer than five
minutes.
As I play with more IoT products and engage with
entrepreneurs solving customer problems I am increasingly fascinated by
the power from processing IoT Data and the many ways value is created
from this data.
Data Science and IoT from Ajit Jaokar
Ajit
Jaokar was the first person who introduced me to the power of Data
Science and IoT. He has taught at Oxford, is based in London and offers online classes customized to anyone who wants to learn this topic either to solve a complex data problem for their business or to enhance their careers in IoT Analytics.
In
simple cases, one can look at IoT data and analyze for patterns to
build predictive models. This is used by Boeing and many manufacturing
plants to monitor health of equipment to predict failures to do
preventive maintenance.
Machine Learning
Instead of rule setting you could apply Machine learning and now the horizons open up.
Machine Learning involves training a model by feeding it data to make predictions against a performance measure.
Nailbot is a robot that offers manicures for teen girls and uses machine learning to adapt to nail sizes of the girls. ProGlove, an industrial wearable uses machine learning to predict any quality glitches in a manufacturing process.
Take it another notch with Deep Learning
Deep
learning is about feeding large volume of data to the computer to learn
about a system or game or character identification without a human
telling them the rules. It is best suited for problems that have many
dimensions and no rules. e.g Facial recognition
Ajit is passionate
about the idea of applying deep learning to smart city scenarios.
Imagine being in a crowded stadium or 4th of July parade and if a parent
gets separated from a child, its a nightmare to locate the child. Deep
learning of the video footage can apply the algorithm similar to the one
Apple or Google or Facebook use to identify faces in photos to predict
where the parent and child are in the crowd in real time to help bring
them together.
Ajit is offering the 3rd cohort of his Deep learning and IoT class onsite for Londoners or Online for everyone else (across time zones) and the next batch starts on Nov 10th - Details here.
I
would love to hear your comments below if you have taken Ajit's Data
Science and IoT course or if you have questions/comments/skepticism
about how real is IoT and Data Science or if you are using Data Science
for your IoT product to do something fascinating.
---------------------------------------------------------------------------------------- ABOUT SUDHA JAMTHE Sudha Jamthe is the author of the Amazon Kindle book "IOT Disruptions" anda
Mobile & IoT Product and Business Leader who loves playing with IoT
and data to figure out whether we can build products to change the
boundary of human and machines. She is an innovation advisor for Blockchain University and Barcelona Technology School. Join her weekly video show The IoT Show for analysis with global guests about innovations in Internet of Things.
Opinions are mine unless you want to own them
----------------------------------------------------------------------------------------
Thank You for joining me in this mode to research, learn and educate about the evolving innovations in Internet of Things with my weekly "The IoT Show".
I host the show weekly to cover an indepth analysis of a topic in Internet of Things space. I livestream on YouTube, Periscope on Twitter and on Google Hangout.
Topics covered include:
Data Science & IoT with Ajit Jaokar of Oxford/UK
iBeacon Living Lab, Amsterdam
Power of Sensors with Sense360, LA
Audi TT Brochure Hack with Rajorfish Germany
IoT Accelerators with Damir Čaušević of Starcube, CZ
IoT Innovations & Hackathon with Neal Shyam NY
Home Automation and Connected Homes
Productizing IoT Challenges with Kolibree, London
IoT Are People and IoT and AI with Jim Hunter and Ahmed Banafa
Ping me on Twitter if you are/know someone who can join as a guest on The IoT Show.
Amazon owns 1-click shopping on the web. So its not a surprise for
Amazon to make our long-due dream of making our household appliances
smart - with 1-click push of a button. The Amazon Dash Button launched
today!
How we hate to go shopping for Diapers and Garbage Bags
The
product person is me is impressed by the design of the slick button,
the tap of the button synonymous to the 1-click action we associate with
Amazon brand and how it reduces friction in purchasing non-fun
essential items like soap, coffee, garbage bags, printer paper, shaving
cream and diapers. And it seamlessly extends Amazon's commerce business right into our home.
Have you seen Flic the Wireless Smart Button on IndieGoGo?
This is a generic 1 click IOT button a startup is planning to build.
Watch the video, it is hilarious!
Amazon
offers the IOT device, the App, the platform and owns the inventory of
the brand consumables. So they are able to offer a seamless frictionless
experience for the consumer setting it up for success.
My Take on Whats Behind the Dash Button
It
looks like the button is a Bluetooth device that communicates with
Amazon App on your smartphone and uses the Phone's connection to order
online. Amazon is giving a custom button for each brand so it
simplifies it for consumers to order particular consumables. So you get a
button for Tide and stick it to your washing machine and another button
for your coffee maker. Each Bluetooth device has a unique Mac address.
When you set it up first time, it will tie to your Amazon identity and
let you configure (I am guessing here) some sizes/quantity/type of the
item to get to a particular SKU in Amazon's catalog. Subsequently when
you press the button it tells the App to order that item and sends an
alert giving the user the freedom to cancel the order.
Once
you order the item, subsequently the order tracking comes via mobile
alerts using Amazon app. This is comparable to alerts from shopping
sites on Messenger Platform that Facebook launched last week at their
F8 conference.
IOT Design Simplicity extended to Commerce Experience
The
beauty of IOT devices compared to all tech innovations of the past is
how we are seeing simplicity in design and the good ones tie seamlessly
to a mobile App.
Amazon Dash Button is a simple button you can
stick anywhere on any appliance to remind you to order the refills. It
ties to the Amazon App and allows you to cancel your order giving user
the choice to do comparison shopping. This is such a subtle feature that
builds trust with users challenging them that Amazon has the best
price. It builds on Amazon's delivery convenience. It offers features to
track the purchase which all ties back to existing Amazon App.
Why this is win for Amazon and not any Retailer?
Amazon
owns the distribution of Prime customers where they have solved for the
delivery problem. Any other retailer will have the problem of
on-boarding users to adopt a new technology. And this ties seamlessly to
Amazon's inventory (for most cases). So they are deploying it for Prime
Customers only at launch, thereby strengthening the value of Amazon
Prime memberships.
Questions from a skeptical data mind
You know I love new innovations but also become schizophrenic trying to look at other sides
of every product roll-out. That's the best part I love working with
many different teams with multiple, smart viewpoints. The analyst in me wonders what Amazon data says (we'll never find this out) about the buying habit of people who buy consumables online. Do we go to Amazon to buy Diapers and end up purchasing lots of other stuff merchandized to us? Now will there be any cannibalization of such spending from users? It is possible that some product manager inside Amazon looked at this data and said, this is still the right thing for the customer
so lets do it and went ahead. Maybe they estimated the upside from the
scale of new purchases from the Dash button and the increased trust from
Prime customers offsetting this loss (if any).
Innovation Ecosystem - Dash Replenishment Service (DRS) for Device Manufacturers
Amazon offers a Platform API for device manufacturers called "Dash Relinquishment Service" to connect to leverage Amazon's authentication and payment systems, customer service, and fulfillment network.
Whirlpool
plans to offer re-ordering detergent. Brita is planning a connected
water filter that will measure water usage and re-order filters. Quirky
is planning a new connected device series called Poppy that offers a Pet
food dispenser, baby formula maker, pour-over coffee maker that can
measure usage and refills. Brother Printers will re-order ink cartridges
and paper refills. All of them plan to use Amazon's DRS service to
seamlessly order from Amazon.
Amazon has
left control with manufacturers to decide if they want to build in an
Amazon Dash like button in their device or bake the counting of usage
and ordering refill automated inside the device so they can manage their
own design for their brands while using DRS.
Are you as excited as me about this progress in IOT and Commerce? Share your thoughts in comments below.
F8, Facebook's annual developer conference shows a glimpse of
Facebook's innovation for its own products and for its ecosystem of
entrepreneurial developers and marketers. This year's F8 (Mar 25, 26) top announcements
are Messenger Platform and support for Internet of Things to connect to
Facebook.
Mark Zuckerberg shared a vision of how Facebook is now a
set of apps on mobile and his team presented different innovations upon
different Apps.
Messenger and Parse for IOT ( Day 1) and Drones for Internet.org (Day 2) are the top announcements that excite me most because of the beautifully designed products and strategic business opportunities.
Here's a 3 min summary of Day 1 #F8 announcements. Read on as I share what it means for you as a user or as a business.
1. Messenger Platform
David Markcus made this *huge* and strategic announcement! Messenger has opened up APIs for developers to connect their Apps to Facebook Messenger App.
What this means: A.
Messenger can call other Apps seamlessly from inside Messenger which
allows users to share fun content like customized videos.
This
will allow us to create multi-media content (video, modified pictures or
fun annotations in video or pictures) using other apps and share within
messenger. The receiver will see the content but also a link for the
app that was used to create the content. This is similar to Applink, the
deep-linking capability Facebook added last year. But this is very
strategic for Facebook's business because now they can help other App
developers download more of their apps right from messenger (like they
offer with Mobile Ads) and can monetize it.
Another subtle
implication of this brilliant design is how Messenger will show top apps
to create new content for users. This is like Firefox showing a search
box and can decide which search engine they show as the top choice
driving traffic to that search engine. Now Facebook can impact the
ranking and distribution of Apps in that category or decide on a ranking
algorithm or charge for App developer to get more downloads and clicks.
B. Messenger can communicate to Businesses.
This
has a huge Commerce implication and also a strategic shift in Customer
Support facilitating 1:1 interaction with customers after a purchase.
When
you buy a jacket from Patagonia, you now choose to receive the receipt
via messenger. Then you can refresh the same message to track the
purchase and delivery of the item.
From a product design
perspective this means that the business becomes your 'friend' on
messenger and now has a 1:1 channel to communicate with you, their
customer. This brings a huge business opportunity for Facebook to
monetize this traffic, engagement, customer support and influencer
referral channels with businesses.
I am so excited about this!!! I'll play with the new Messenger Platform options and write a separate article.
2. Drone for Remote Internet Access from Internet.org
Facebook is building Drones for remote locations to hover at 60000 feet and provide Internet access. What this means -This is exciting because of the goodwill of bringing internet access to remote locations. Also the sheer audacity of the idea and execution is exciting showing us that Facebook has innovative people and gives them room to execute their ideas taking us on the ride with them and building trust on all their other offerings as an innovative technology company. Here's the Internet.org video showing the drones.
2. IOT for Parse
Ilya
Sukhar announced Parse for IOT (Internet of Things). They offer a
library for IOT devices and underlying chips of IOT like arduino to talk
to Facebook's Parse platform to send notification alerts.
What this means:
Parse
offers notification for mobile apps. Notifications are the alerts that
reminds us about products we wanted to buy, games where our friends have
out smartened us and email and message reminders, all bringing
engagement back to Apps.
Now developers can use the Parse IOT
library and send notifications from Internet of Thing devices to
Facebook apps. IOT devices have several sensors which send alerts to
companion apps. This offers the alert platform and saves developers the
trouble of building this server side component.
This also offers a
whole new feeds channel for Facebook and ties developers closely to
Facebook via the Parse Platform. e.g Chamberlain App offers an IOT for
your garage that can send an alert when the garage is open.
Here's an example code for a water planting IOT device shared on stage at F8 More details here
3. Facebook Analytics for Apps
App developers will have a single dashboard to see Ad campaigns results across all apps and all devices with detailed analytics.
What this means:
Developers
can understand how people in aggregate are using their Apps and make
informed decisions on targeting users, or improving app product flow.
For example cross device online Retailer Zulily is a Facebook beta
partner. They found that for every 10 men and 10 women coming in 4 women
add items to cart only 2 men added items to cart, then both men and
women get the same purchase conversation from that step forward. This is
analytics provided by Facebook. Zulily can use this insight and decide
whether to add more inventory for men or focus marketing on women or
take a different action to drive more revenues to their business.
3. Unified Social Login with new version of Comments Plug-In
Facebook comments on sites and on Facebook will continue seamlessly with a new Comments Plugin for websites.
What this means:
We
log onto several web sites and mobile apps using Facebook Login. The
conversation on an article stay on the web site, different from
conversation on Facebook on the same topic. Now the conversation on a
site (where we login using Facebook) will continue under the article
shared on Facebook.
This is a complex piece of privacy logic that
Facebook has implemented seamlessly. A comment on the web site will show
up on Facebook for all to see. A users' comments to articles shared by
friends in Facebook will show up on the site only if they allow for
public sharing else it will be visible on the site only for their
friends or friends of friends based on their setting.
This is a
useful feature and a complex one to create a seamless user flow, so it
is a good win for improved user experience from Facebook.
This is good for marketers as the conversations will not be fragmented and they can check holistic engagement of users.
Zuckerberg
shows a futuristic sneak peak of spherical video taken using 24 cameras
saying we can such videos on Facebook in the future. The announcement
was about the capability to share Facebook videos on external web sites.
What this means:
We
can now share Facebook videos one external web sites similar to how we
can put YouTube videos or Vimeo videos on our blogs or websites. Users
share 3Bil videos shared every day on Facebook. This will create more
video views and inventory for Facebook to potentially sell video Ads
competing with Google.
5. Audience Network
Last year
Audience Network launched for apps to monetize Apps. LiveRail also part
of Facebook, will manage mobile banner ads. Facebook calls it 'People
based approach' to monetization of user's audience network.
Its a crazy and fun day to be a Tech consumer!!! Meerkat (launched last week in SXSW) and Periscope (launched today Mar 26th) offer live video recording making anyone into a TV broadcaster.
People
are going crazy testing out video recordings while strangers watch,
follow and send hearts. The videos range from dogs, cats, wife making
soup, a girl offering to write any comment text in Chocolate as you
watch, traffic updates, night sky view from many places round the globe,
sleeping friends,.... I did a periscope of my garden and our dog and
got 14 live viewers in a minute. (See montage of Day1 of Periscope below)
The
funny one for me was this guy from Mexico who was talking non-stop and
switched topic to whatever words we typed in comments. He was talking
about bald head, dinosaurs as pet, and I said 'dry beans' and it was so
hilarious to see him switch the topic and he said "Dry beans... Are ...
Not Wet. The difference between dry beans and wet beans is ... moisture
...."
Products Innovating Live as we use it
Ruth Reader of Venturebeat has done a nice feature comparison
between Meerkat and Periscope. I like having two options. Competition
is good and will help drive good product features for both.
It is
early early days! Periscope archives the videos for 24 hours while
Meerkat does not. Periscope sends a stream of hearts allows us to click
the hearts and the broadcasters line up hearts building a Leader board.
Meerkat has a intuitive easy interface allowing us to find twitter
friends to follow and I got 76 followers even before my first video but
ran into crashes. Periscope got my video stream working right away after
a minor audio hiccup. Periscope is now owned by Twitter so they cut out
Meerkat's Twitter Social Graph access. Both have no parental control or
ways to tag or access or search videos live or archived. Yet.
Both
teams will iterate in typical silicon valley style (Meerkat is an
Israeli startup) to understand who their real customers are what are the
use cases to build upon.
Early Use Cases
1. Citizen Journalism
On a serious note, a building explosion in NY injured 30 people today.
Persicope video streams starting sending notifications live from the
scene instantly creating so many citizen journalists. Ben Popper of TheVerge wrote about how he saw periscope live video of the fire and his thoughts on evolving citizen journalism.
2. P2P Video Communication In
theory this is like Google hangout but with a super cool social
interface. So people could use it for video communication of families,
friends, events from around the globe. Meerkat looks like a video
version of Snapchat as the videos are not archived but there is the
added angle of 1 to many streaming adding interesting possibilities.
3. Real Time Events coverage/Activism
We cannot forget the fact that both of these apps are riding on Twitter
so the benefit we are seeing is all that we have seen and experienced
on Twitter. Activism, Events live stream bring global news and
communities together. People sharing live traffic updates etc are all
common on Twitter now available in video format as the world is moving
to videos.
4. Distance Education I am going as a
judge to UCSC "Social Partners" class on Saturday and plan to live
stream the students final presentations (hopefully students will be ok
with it). Live videos of educational seminars, classes are low hanging
fruits. Khan Academy was built on the backbone of YouTube, wonder if
there will be a real-time version of it next?
The sheer
diversity of possibilities and crazy ideas and being able to see the
world from the eyes of so many others is the most fun, intoxicating part
of this new real-time video broadcast from our mobile phenomenon.
Developer Ecosystem
Periscope founders in an interview to Product Hunt,
the product launch site have said a developer API is coming soon. You
can catch the periscope video of the interview for 24 hrs only from the
interview link.
Katch, a service calling itself "record button for
Meerkat" was launched last week at the heel of Meerkat which launch at
SXSW. You don't need to download a separate App. If you include the
words #katch in your Meerkat video titles Katch picks up the videos from
Twitter feeds and automatically uploads and creates a Youtube video.
(Note -This katch app is different from the Saas Ad platform Katch.com)
Nostalgia
Do
you remember Qik, they came up with the same concept of real time video
recording on iPhones before iPhone officially supported videos and
allowed us to upload to youtube and several sites as an option. I used
to have a channel on Qik and record local Silicon valley events and
video interviews live. Qik
sold for $100Mil to skype in 2011 and Skype absorbed the video cloud
platform technology and shutdown the consumer app in April 2014. Qik
connected to many different carriers globally and had amazing features
like video between two phones and store recordings for live watch by
followers on the web. Another one is justin.tv when
Justin Kan built a camera he wore on his head and livestreamed his life
and scaled it to a Y combinator company (also 2007).
Part of me
is nostalgic but if you are someone who has seen the Phoenix like
rebirth of technologies you will share my optimism that the Qik team
must be using their learning of technology problems solved to create
some other innovation and the new Meerkat and Periscope teams will do
something different with fresh new minds and we as consumers will find
some different killer apps aligned with times today.
Let me know
if you have tried Periscope or Meekat, Share your thoughts and some use cases you see
evolve.
More details 